Directeur de Communication / Director of communication

Communications Strategy & Brand Management

• Develop and implement a comprehensive communications strategy to enhance the visibility and reputation of paris.edu and its entities (Accent, CUPA, PCA, SACI)

• Define and maintain the brand identity across all platforms, ensuring consistent messaging

• Craft audience-specific messaging aligned with institutional goals by collaborating with leadership, faculty, and admissions

Team Leadership & Management

• Lead and mentor the communications team, currently including the PCA Communications Officer, Accent Communications Specialist, and CUPA Social Media Coordinator, ensuring alignment with strategic goals and providing professional development opportunities

• Collaborate with outreach teams (PCA Admissions, Accent Partnerships & Program Development) to enhance communication strategies and improve results

• Oversee project timelines, content quality, and consistency, ensuring all tasks align with strategic goals

• Manage external partnerships, including designers, developers, and ad agencies, to optimize engagement

Content Creation & Marketing Materials

• Drive content creation across digital and print platforms, including email, social media, print media, and website content

• Oversee the creation of recruitment materials (brochures, print catalogs, promotional items),and multimedia content to support advertising, recruitment, and retention efforts

• Lead creative direction for digital advertising campaigns and manage branded merchandise initiatives, ensuring alignment with strategic goals

Digital Strategy & Asset Management

• Supervise the content strategy for paris.edu’s websites, ensuring user-friendliness and alignment with recruitment and institutional priorities

• Define social media strategies across platforms based on the objectives of each paris.edu entity

• Analyze website performance and optimize content to improve engagement, SEO, and conversion rates

• Maintain and expand the digital asset library, ensuring consistency across marketing materials

Slate CRM Reporting & Lead Tracking for CUPA and PCA

• Create reports and dashboards in Slate CRM to track and analyze leads from various sources (online campaigns, events, organic outreach)

• Monitor lead flow and conversion rates, working with the PCA admissions team to ensure accurate lead tracking

• Develop customized reports for senior leadership, providing insights into lead-generation success and campaign effectiveness

• Utilize Slate CRM data to optimize recruitment strategies and refine targeting